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Source: Official Guide for GMAT Review 2016 Critical Reasoning; #60


Which of the following, if true, would most

Which of the following, if true, would most support the recommendation above?

1 Explanation


Nidhi Khanna

Hello, Could you please elaborate how can we eliminate option D ?

Apr 2, 2016 • Comment

Cydney Seigerman, Magoosh Tutor

Hi Nidhi,

Happy to help :) This is a "strengthen the argument" CR question, which means that we're looking for an answer choice that either strengthens a premise, an assumption, or a conclusion or weakens an objection. To determine which statement does this, it's first a good idea to note the premises and conclusion of the argument:

P1: Mail advertising is less effective as fewer customers respond to it.
Support for P1: Consumers receive too much mail advertising and therefore throw it away.
C: Using more targeted advertising will improve response rates by cutting down on the junk mail customers receive.

(D) states, "Improvements in the quality of the advertising materials used in mail that is carefully targeted to individuals can improve the response rate for such mail."

This statement focuses on the quality of the ads not the targeting of the ads. So, while the statement could be true, it is not relevant to the argument, which is based on targeting individuals to make advertisements more effective. On the other hand, (E) directly supports the conclusion, stating that more targeted advertisements have higher response rates than other types of advertisements. Therefore, (E) is our answer :D

I hope this helps :)

Apr 28, 2016 • Reply

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Section 8.4 Critical Reasoning

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