Choose the option that best answers the question.

In 2011, the Cornucopia Products Company (CPC) realized \$100,000 in profits. Their 2011 customer base of 20,000 is relatively stable. Based on past trends, they can expect to retain that customer base in 2012. If they make no additional changes in marketing or R & D, then it is reasonable to expect their customer base in 2012 will be remain the same. Increasing their profits will depend on generating new customers either through successful advertising campaigns and or attractive fruits of research & development. The total customer base C in 2012 will be the retained customers plus any new customers. If C is their 2012 customer base in thousands, then their profit P (in thousands of dollars) is given by

P = 0.01C^2 + 7C – 44

In 2012, CPC can choose to invest some part of its 2011 profits in one or more forms of advertising. In everything on this card, X = money (in thousands of dollars) invested in that form of advertising, and N is the number of new customers (in thousands), on average, that form of advertising is likely to generate in 2012.

1) Print Media
Investment: no more than \$10,000, due to sharply diminishing returns above that threshold.
If X < 10, N = X/2

Investment: minimum of \$15,000
If X > 15, N = 2X/3 – 10